Coventry City have unveiled their eagerly anticipated third kit for the remainder of the 2019-20 season – and it is sure to be a hit with the locals.
The strip, revealed at Friday night’s ‘Evening with Mark Robins event at Coombe Abbey’ commemorates 40 years of Two-Tone, a music movement that originated in Coventry during the 1970s.
During a time when racial tensions existed across the United Kingdom, artists from The Specials to Madness, Bad Manners and The Beat all helped to turn the genre into a craze with many Two-Tone bands featuring a mix of black, white, and multiracial people.
Read More
Read More
The strip, dreamt up by by life-long City fan Roger Smith of the Nuneaton and Bedworth Supporters club, is white across the chest but transitions into black with a checkered design inspired by Coventry band The Specials.
It includes the logo of Kick It Out, the anti-racism and discrimination charity, and on the back features the ‘Nutty Dancer’, an image that featured on the cover of Madness’ first album and is synonymous with the Two-tone era.
The Kick It Out logo on the new Coventry City Football Club third kit.
(Image: Coventry City Football Club)
And the kit, which will raise money for Kick It Out with ever sale, will be given its first run-out on Sunday as the Sky Blues take on Tranmere Rovers at St. Andrews, which is to be broadcast live on television.
Coventry City Head of Commercial Tynan Scope said: “We were at the launch of the Bedworth and Nuneaton Supporters Club last year when Roger approached me saying it would be great if the club could do a football shirt to celebrate 40 years of Twq- Tone.
“We listen to fans feedback and take on board what fans are saying, and if we can make things happen that fans request and we think they are viable we will do it.
Matty Godden models the new Coventry City Football Club third kit.
(Image: Coventry City Football Club)
“The agreement we have with Hummel means we are able to do just that.”
Chief Executive Dave Boddy added: “We are delighted to unveil the Third Kit for this season, which we will wear this Sunday against Tranmere Rovers.
“Two-Tone music was iconic locally and nationally, and is an important part of Coventry’s history. As another important part of our City’s history, we are proud to pay tribute to 2 Tone and its impact with this new kit.
“The design is superb, and has many elements which make this a truly unique kit.
“After the initial idea, it’s been great work between a team of us at the Club and Hummel to come up with what we know will be an iconic Coventry City kit.
(Image: Coventry City Football Club)
“A lot of time and work has gone into this process and the production for what we think will be a very popular shirt to our supporters, the football world in general and the supporters of the 2 Tone movement.”
The club have confirmed that the third kit shirt is priced £47 for Adults, £42 for Juniors. Shorts are £25 for Adults and £20 for Juniors. Socks are £10 for adults and juniors. Mini Kits are £40 – with shirts, shorts and socks included.
Read More
Read More
