Former music giant HMV to returns to city centre with giant concept store
Music giant HMV could be returning to Birmingham with an interactive concept store focusing on vinyl and a space for bands to perform live.
The new HMV store, dubbed The Vault, will open at the former Ikea order and collection point in Dale End, according to Property Week .
The publication has reported that Sunrise Records, which bought HMV out of administration in February, has signed a five-year lease on the 40,600 sq ft property. The Ikea store closed last August.
The HMV The Vault will be based at the former Ikea in Dale End, Birmingham
It is understood the HMV concept store, will offer customers the opportunity to see and test HMV’s products and will include a space for bands to perform live.
HMV shut its New Street store in 2012. There is still an outlet in the Bullring.
Over the years some of the world’s greatest pop stars and bands have visited the two HMV stores in Birmingham.
Back in 2004 Duran Duran visited the New Street store while Wet Wet Wet appeared there in 2004 and Girls Aloud made an appearance in 2005. Birmingham superstars UB40 visited in 2009 as well as McFly at the Bullring store in 2012.
Star solo performers to make appearances include Lulu in 2004, rapper Kano in 2007, Pete Andre in 2009 and Brummie rocker Ozzy Osbourne in 2010.
Hammerson, which owns and manages Bullring and Grand Central, announced plans last month to redevelop the Dale End area including the Martineau Galleries site.
The plans include a new hotel, apartments and shops in what could be the city’s largest regeneration programme.
Work on that would not start until at least 2021 with a planned completion date of 2038.
The work would also see the former Ikea site demolished eventually.