Luxury brand Dior has once again expressed its love for China by playing Communist propaganda music after a high-profile fashion show in Shanghai over the weekend.
A classic patriotic song was heard resounding during the show’s after-party packed by fashionistas, footage on social media shows.
The event was held just three days after the French label extended its ‘deep apology’ to Beijing over a map of the country shown by one of its employees which excluded Taiwan.
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Dior held its Spring-Summer 2020 runway show in Shanghai on Saturday – just three days after having had to apologise to China over a map of the country it showed. The French luxury brand blasted a classic Chinese patriotic song, ‘Me and My motherland’, at the show’s after-party
Dior extended its ‘deep apology’ to Beijing after one of its employees displayed a map of China that excluded self-ruled Taiwan during a presentation in a university. Dior explained that the employee’s comment was ‘erroneous’ and represented her own opinion, not that of the firm
Dior is one of the many international fashion companies that have said sorry to China for its perceived insult to the country with its comments or products related to Taiwan and Hong Kong.
Its Spring-Summer 2020 runway show was held in Shanghai on Saturday.
Maria Grazia Chiuri, the creative director of the couture house, presented the brand’s Spring 2020 collection as well as 14 exclusive looks especially designed for the huge Chinese market.
The show’s after-party nearly became ‘a party of Chinese red songs’, wrote state-owned Youth.cn on Weibo.
Models are seen showcasing Dior’s Spring 2020 collection at a show in Shanghai on Saturday
The couture house then played Communist propaganda music to celebrate the success of the Shanghai runway show. Chinese web users claimed the brand only chose the tune ‘for money’
The French brand blasted a well-known patriotic song, called ‘Me and My Motherland’, at an outdoor venue, according to footage released by the news outlet on Twitter-like Weibo.
The title was released in 1985 and originally performed by Chinese soprano Li Guyi. The lyrics describe how the singer maintains a close bond with China wherever she goes.
‘Me and my motherland cannot be separated for even a second,’ the opening line says.
‘My most beloved motherland. I will forever snuggle up to your heart tightly,’ another line writes.
‘Dior always respects and maintains the principle of One China,’ the company apologised to China last week. Dior’s China spokesperson Angelababy is seen posing for a picture with Karlie Kloss (left) as she attends the Dior Champs-Elysees Flagship Inauguration on September 25
Dior’s move, however, failed to win the hearts of the Chinese public who mocked the label on Weibo for its choice of the tune.
One typical comment read: ‘It’s just for money.’
Another reader commented: ‘[Dior] has a strong desire to survive [in China].’
A third person joked: ‘It understands China very well.’
MailOnline has reached out to Dior for comments.
Dior last week issued a ‘deep apology’ to China after its staff showed a map of the country that excluded Taiwan during a presentation.
The company’s workers were trying to recruit university students into the firm in China’s Zhejiang Province on Wednesday when they were asked why a map on the screen failed to display the self-rule island.
A student posted an anonymous video to the China’s Twitter-like Weibo, purporting to show a presentation by Dior featuring the controversial map at Zhejiang Gongshang University
In the video, a female student asks a female presenter why the map doesn’t show Taiwan
One employee told the young audience that Taiwan and Hong Kong belonged to the Asia Pacific region in her company’s structure. Her answer enraged the Chinese public.
The French fashion house immediately said the employee’s comment was ‘erroneous’ and represented her own opinion.
Dior is one of the most popular luxury brands in China.
It’s represented by a number of Chinese celebrities, including Eurasian actress Yang Ying, known by her stage name Angelababy.
Versace’s brand ambassador, actress Yang Mi (left), said she would stop collaborating with the Italian fashion house after it listed Hong Kong as a separate country on its T-shirts (right)
Supermodel Liu Wen (left, seen in 2017) said ‘the integrity of Chinese sovereignty and territory shall not be violated at any time’ after Coach failed to list Hong Kong under China (right)
China reacts strongly to any brand that appears to insult its territorial sovereignty.
A number of companies and international airlines have edited their websites to refer to the democratic island of Taiwan as ‘Taiwan, China’ or ‘Chinese Taipei’.
Hotel chain Marriott’s website in China was shut down by the authorities for a week in 2018 after a customer questionnaire listed Taiwan, Tibet and Hong Kong as separate countries, prompting the hotel chain to apologise and change the wording.
Brands that appear to support the unrest in Hong Kong have also faced consumer ire, including the territory’s flagship carrier Cathay.
Jewellery brand Tiffany removed an advert showing Chinese supermodel Sun Feifei covering one eye earlier this month, after Chinese consumers accused the company of supporting protesters by referencing a well-known injury.
Hit rom-com faces backlashes after showing an ‘illegal’ map of China that excludes Taiwan and Tibet
Romantic comedy series ‘Go Go Squid!’ has been penalised by Chinese authorities for a map it used
A Chinese TV show has been penalised by China after showing a map of the country that excluded Taiwan as well as parts of Tibet and Xinjiang.
Beijing said the map was illegal according to its law.
The romantic comedy, known in English as ‘Go Go Squid!’, is starred by popular celebrities including Yang Zi and Li Xian.
In its finale aired on July 31, a map failed to include Taiwan, South Tibet and Aksai Chin in China.
The latter two are disputed border areas between China and India.
The island of Hainan in southern China was also excluded in the map.
Chinese censors immediately removed the episode from the country’s video platforms as well as YouTube.
The TV series was penalised by the Chinese authorities after showing an ‘illegal’ map of the country (above) which failed to include Taiwan as well as parts of Tibet and Xinjiang
The show’s Shanghai-based production company was ordered to rectify its problems and fined 100,000 yuan (£10,800), Chinese media reported on October 21.
The show violated China’s Surveying and Mapping Law, said Shanghai Urban Planning and Land Resource Administration Bureau.