Selfridges is hosting its annual festival this weekend, Live + Loud, celebrating Birmingham’s diverse arts movement.

The four-day event will take place at the Bullring between Thursday September 26 and Sunday September 29.

It’ll feature a host of family activities, beauty events, music and exclusive brand events.

The beauty hall will be buzzing with events and special offers during Live + Loud, including exclusive masterclasses with some of the department store’s biggest make-up brands.

Selfridges Birmingham Live + Loud event will play host to exclusive beauty experiences
(Image: Selfridges)

Customers can also take advantage of a number of special offers over the weekend.

The main beauty event will be the big Beauty Party on Saturday September 28, hosted by Mother’s Meeting and will feature a live DJ set, refreshments and exclusive beauty experiences.

On Sunday September 29 the store will play host to three exciting pop-up battles, with hi hop DJ and radio personality Charlie Sloth sending his popular Fire In The Streets to the store to find a new rap and MC star.

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Local hip hop and grime producers will also be able to showcase their talents, while world-class B-boys and some of Birmingham’s street dance community, including Heart Works Studio, will be showing dance fans how to pop, lock, vogue and whack.

There’s plenty of activities for the kids too with an exciting day of crafts, dance, music and performances on Saturday September 28, to mark the 50th anniversary of the moon landings.

The Selfridges Space Party will feature complimentary cosmic activities, while staff from Birmingham Museums and Art Gallery will be on hand to teach youngsters all about space.

There will also be roaming performers and a zero gravity dance floor.