Inside the New Moston butty shop Ed Sheeran picked for his latest music video with Stormzy
Inside the New Moston butty shop Ed Sheeran picked for his latest music video with Stormzy

It’s not every day that one of the world’s most famous musicians pops up in a humble sandwich shop in Greater Manchester – but earlier this month, that’s exactly what happened.

Ed Sheeran was spotted filming a new music video for his track Take Me Back to London, a collaboration with Stormzy, at Love Lunch in New Moston, and hysteria ensued .

Clinking mugs of tea with Ed in the video is local rap star Aitch, who is a good friend of the owners of Love Lunch and a born-and-raised resident of New Moston.

It’s sure to be huge boost for the young star’s career, to appear in a video alongside not one, but two former Glastonbury headliners.

Although Stormzy didn’t pop in to Love Lunch, he is seen earlier in the video cruising through the great British countryside in a 4×4 with Ed.

Ed and Aitch

Love Lunch itself is on a quiet and unremarkable stretch of road, mostly residential with just a small cluster of businesses – a convenience store, a pharmacy, and a sunbed shop – breaking up the rows of terraced houses.

So how did this low-key caff catch the attention of four-time Grammy Award winner Ed Sheeran?

Ed Sheeran spotted filming a music video in New Moston
(Image: Instagram – @joordknowles)

It’s all thanks to Aitch and his love of bacon and sausage on toast from his local cafe – he visits regularly, and suggested the location for the shoot.

On the surreal day of filming, Ed Sheeran happily chatted with the team and posed for pictures with fans outside, and enjoyed a veggie breakfast (two veggie sausages, hash brown, mushrooms, beans and tomatoes, £4.50) that he can be seen eating in the video – and which he heaped with praise after eating it.

Ed’s vegetarian breakfast

The owners of Love Lunch were sworn to secrecy before filming began, much to the dismay of their friends and family who had no idea the shoot was taking place until after it had happened.

The team were also instructed to dress normally to keep the atmosphere as authentic as possible, and were banned from layering on extra make-up or blow dries.

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The cafe itself is tiny, with leather stools jammed up against a tall table running alongside the walls and little pots of sandwich fillings lined up inside a glass counter.

Most sandwiches, available on white or brown barms/rolls/muffins/whatever-you-call-it-in-your-area, cost £2, with the option to add salad for 50p.

Aitch is a regular at Love Lunch

A large full English breakfast will only set you back £5 and you can get a mug of tea for £1.

As well as a selection of cooked breakfasts and sandwiches, the space is home to Vicky’s Tailor Made Meals, a meal prep service where customers can design their meals from a protein, a carb, veg and a sauce.

Ed tucks in

It’s a completely unfussy operation, but a neighbourly one. When I pay a visit the week after the video shoot, the two women behind the counter greet most people by name and remember everyone’s orders.

I order a £2.50 tuna and sweetcorn sandwich, the mayo-heavy fish pressed carefully into a brown bap. I decline the offer of a plate, quite happy to make do with the paper bag it comes in, but owner Vicky brings one over anyway.

She gives my shoulder a friendly squeeze on the arm as she does so. I feel oddly touched by the warm gesture.

It’s a proper cafe in here: low prices, low maintenance, and plenty busy enough with residents in the area popping in – and just the occasional A-lister.

You can visit Love Lunch at 93 Moston Lane East.

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