Long-Time Sponsor of Popular Wisconsin Music Festival Expands Support

Serving as a dedicated sponsor of Mile of Music since 2013, FASTSIGNS® of Appleton, Wisconsin, once again increased its support for the annual festival. The organization donated added products and large-format printing services that included everything from full exterior bus wraps and sponsor signage to feather banners, stage banners and window clings.

APPLETON, Wis. (PRWEB) August 15, 2019

As an original sponsor of the original music that took place at Mile of Music earlier this month, FASTSIGNS® of Appleton, Wisconsin, stepped up its support even further to provide added signage at the four-day festival showcasing live music from 220 artists.

FASTSIGNS has been a sponsor of The Mile since it first launched in Northeast Wisconsin in 2013. This year, for Mile 7 from August 1-4, Doug Brauer, owner of the Appleton franchise location, donated upwards of $20,000 in product and large-format print services. This is almost triple the amount that was first donated for Mile 1.

Among the most sizable donations were exterior bus wraps that appeared on the Mile of Music Bus which transported music fans up and down the one-mile stretch of the festival in Downtown Appleton with artists aboard sharing live performances with riders. Donated signage also included feather, pole and stage banners and venue poster signage. New this year were window clings inside the festival headquarters at the Fox Cities Performing Arts Center as well as one of the official music venues, D2 Sports Pub.

With so many participating venues and a footprint that covers more than a mile, signage has become a critical component at the festival. “Doug and the team at FASTSIGNS have been so generous with their support of Mile of Music since we first had the vision for this festival,” explained Dave Willems, the festival’s executive producer and co-founder. “He has gone above and beyond and is always full of creative new signage ideas for recognizing Mile sponsors.”

Together with his wife Linda, Brauer is very passionate about giving back to the Fox Cities communities that FASTSIGNS serves.

“We’ve been on board with supporting Mile of Music since day one as the arts and entertainment are so vital to a community,” Brauer explained. “As more and more sponsors have backed the festival, we’ve grown our participation to help create additional signage that recognizes their contributions.”

Brauer was the recipient of the FASTSIGNS Award at the company’s annual convention in 2017. He was chosen for the award out of 650 independently owned and operated franchise locations and recognized for his integrity, determination and innovation.

As Willems shared, “It’s community-minded sponsors like Doug who help make our festival such a success. We couldn’t make the music happen without them.”


Mile of Music is an original roots music festival that launched in August 2013 as a creative and economic catalyst in Downtown Appleton, Wis. The four-day festival is held in August with the support of more than 100 community partners and supporters and 500 volunteers. It features 950 live music sets and 220 artists at 60 venues along the one-mile, walkable stretch of College Avenue and the nearby riverfront. It is free and accessible to all.

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