Photo: Courtesy Of Universal Music Group

Photo: Courtesy Of Universal Music Group

Photo: Courtesy Of Universal Music Group

Universal Music Task Force for Inclusion and Social Justice Details Action Plan

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“Blackout Tuesday” may have been the day that the industry tasked itself with reflecting on ways that it can support the black community, but obviously it’s about much more than one day. The Task Force for Meaningful Change that Universal Music chief Lucian Grainge announced over the weekend has issued its call to action in the form of a memo from its co-chairs, UMG chief counsel Jeff Harleston, and Motown Records President Ethiopia Habtemariam. It lays out the Task Force’s structure, its current actions, what’s to come — and not least information on voter registration. Read it in full below.

Dear Colleagues,

We are living through some of the most challenging times in recent history.

While the Black community has long lived with the reality of police violence, the events of the past several weeks have been devastating. From the murders of Ahmaud Arbery, Breonna Taylor and George Floyd to the senseless killing of numerous protestors fighting for justice, and the appalling, racially charged confrontation in New York’s Central Park, we all have had a front row seat, once again, in the theater of racism, hatred and intolerance.

The problems we are addressing are not new and they certainly do not have easy solutions, but we are dedicated to fighting for real, lasting change. As Lucian wrote, UMG has committed resources and empowered us to create a task force to be both a resource and ally to our internal and external community.

Task Force for Meaningful Change (TFMC) was created as a driving force for the ongoing fight for equality, justice and inclusion. We are charged with reviewing the company’s commitment to addressing and promoting tolerance, equality, and elimination of bias, within UMG, the music community and the world at large. It is our mission to identify the gaps and deficiencies and to strengthen UMG’s plan with new initiatives.

And EVERYTHING is on the table.

There is an incredible amount of work to be done and as part of the first phase of our initiatives, we’ve established a $25 million “Change Fund” to be invested across the activities outlined below.

Organization 

The Task Force is organized into six areas of focus, including:

On behalf of UMG’s family of labels and companies including Blue Note Records, Bravado, Capitol Music Group, Capitol Christian Music Group, Def Jam Records, Interscope Geffen A&M, Island Records, Motown, Republic Records, Universal Music Enterprises, Universal Music Latin, Universal Music Group Nashville, Universal Music Publishing Group and Verve Label Group. TFMC will pursue initiatives with, and fund charitable contributions to organizations that are focused on providing support in the following areas: economic empowerment and business development; housing; legal services and bail; mental health services; physical health services; legislative reform; and voting resources and education.

Effective immediately, the TFMC will provide support through an initial round of grants to several organizations including Black Girl Ventures, Black Lives Matter, Black Mental Health Alliance, Colin Kaepernick Foundation, Color Of Change, Equal Justice Initiative, National Association of Black Journalists, Silence the Shame, Sickle Cell Disease Foundation of California, The Bail Project, and When We All Vote. This list will be updated on an ongoing basis as the TFMC continues to identify, review and assess potential beneficiaries.

Acknowledging that racism, intolerance and bias know no borders, the TFMC is focused on adoption of global policies and initiatives to address equality, bias, equity and inclusion efforts for all UMG offices around the world. While the TFMC’s efforts have an initial focus on police brutality and government sponsored discrimination, the mission is to identify and address all issues of inequality, racism and bias.

Internal/Institutional Change 

We know that we have work to do within our own company and the TFMC will examine UMG’s policies, procedures, work environment as they apply to our workforce. This includes identifying issues of bias, discrimination and inequality and design initiatives to improve access, advancement, recruiting and retention of diverse workforce at all levels within the company. In particular, we will focus on leadership positions and other senior level roles. For much of this effort, the TFMC will work closely with UMG HR’s Diversity & Inclusion team to continue their ongoing efforts and build upon the partnership with USC Annenberg’s Inclusion Initiative.     

Legislative/Public Policy 

The path to long-term sustained change must involve reform of legislation and public policy. The TFMC will work to engage lawmakers and officials at the Federal, state and local level to pursue reform designed to bring about social change. In addition, the TFMC will explore opportunities to pursue legal action to challenge existing laws and regulations that promote bias and systemic discrimination. The TFMC will also focus on voter education, voter registration and voter participation (e.g., “Get Out the Vote” drives).

UMG has a history of investing in and partnering with entrepreneurs who have grown their business out of community, building some of the most impactful and dynamic voices in entertainment today. We will work alongside our partners in their focused efforts to support and insight change in their communities. Their thoughts and ideas will help us continue to grow our own efforts in the fight for justice and equality.

Music is the heart of culture, connecting people around the world. Our goal is to highlight and curate conversations around the intersection of Black Music, art, lifestyle, fashion, technology and creators along with thoughtful discussions on current event. This committee will celebrate the contribution of Black artists, creators and entrepreneurs throughout time and promote dialogue, counseling, educational and creative programming around the topics of tolerance, equality and inclusion. The committee will continue and expand upon UMG HR’s Diversity & Inclusion programming including their Belonging Table and other external series bringing experts to talk about relevant topics such as economic empowerment and business development, mental health and voting.

Steps We’re Taking Beginning Today: Please Get Involved 

In order for successful, long-term change, we need your help. Two things are very clear:

The Task Force is identifying priorities, but this will only work if everyone is actively and meaningfully engaged; and
We’re committed to driving both urgent/immediate as well as long term initiatives.  And both sets of initiatives begin TODAY.

Here’s where we’re starting and some of the first actions we’re taking and asking for your support.

Employee Town Hall Meetings with Guest Speakers.

We’ll conduct an ongoing series of Town Hall Meetings for employees. For example, today UMG HR’s Diversity & Inclusion team and the company’s Black Label Group hosted a forum with panelists including Arisha Hatch, VP & Chief of Campaigns of Color of Change; Dr. Steven Jones, CEO & Founder of Jones Inclusive; and Dr. Joy Harden Bradford, Licensed Psychologist & Founder of Therapy for Black Girls among others. We plan to continue to engage leaders and advocates including some of the members of the Congressional Black Caucus. More details to follow.

Letters to Congress Demanding Action.

It’s time to turn up the volume. Congress is holding hearings on racial injustice and police violence. We are providing all employees an easy-to-use system to help you write your Member of Congress and U.S. Senators periodic emails, demanding serious reform. This is an ongoing initiative that will continue until we see legislation enacted by Congress.

Through UMG’s All Together Now Foundation, we will help fund a range of racial justice, criminal justice reform and legal aid organizations. UMG is providing immediate funding for our near-term priorities and will provide additional funding as we detail our plans.

Fund for Employee Action.

Through our All Together Now program, UMG matches employees’ qualifying contributions to non-profit groups. Just within the past week, top recipients of our matching fund program include: ACLU; NAACP Legal Defense and Educational Fund; Black Lives Matter Fund; King Center for Nonviolent Social Change; Bail Project, Inc.; Southern Poverty Law Center; Minnesota Freedom Fund; Lawyers Committee for Civil Rights Under Law; Northside Achievement Zone; and Race Forward. We are working on adding other organizations to the UMG matching program. If there is an organization you would like to have included, please let us know.

Visit the All Together Now Employee Matching website and check out all the groups you can support… and how to have your contributions matched by the company. If this is your first time logging into the Employee Matching Program system before, your login credentials are (Username: Your UMG Employee ID #; and Password: Click here to reset your password).

Legal Volunteer Action Center.

A group of our legal staff is organizing to do volunteer (or pro bono) legal work for social justice and criminal justice reform organizations. If you are a lawyer and wish to volunteer, please contact Josh Kamzan at Capitol Music Group.

Voting is critical. We are partnering with organizations including When We All Vote, HeadCount, Rock the Vote and I Am A Voter. We will conduct a voter registration and information drive, providing employees with information about how to register, where to vote–and how to vote absentee, given the COVID pandemic, and what’s on your ballot. Information is available here for voter registration and here for “voter info”.

NEW YORKERS, please remember that your primary election date is Tuesday, June 23.

What’s Next 

We know our community, colleagues, artists and partners are suffering. We feel it and we’re living it but we’re also energized to fight for change.  We’re asking for you to lock arms with us – we want to hear your voice. Now is the time to be heard!

Sincerely,

Jeff Harleston Executive VP, General Counsel, UMG and Interim Chairman and CEO Def Jam

Ethiopia Habtemariam, President Motown Records & EVP Capitol Music Group

Task Force for Meaningful Change Co-Chairs

Along with Task Force members:

Alex Boateng, UMG UK

Amaiya Davis, Media Manager, Republic Records

Amber Grimes, SVP Global Creative, Capitol Music Group

Annie Imamura, VP Global Communications, UMG

Bill Evans, SVP Urban Promotions, Capitol Music Group

Brian Nolan, EVP, Capitol Music Group

Britney Davis, VP of Artist Relations, Marketing & Special Projects, CMG

Cara Donatto, EVP Head of Media Strategy, Interscope Geffen A&M

Damion Presson, SVP Artist Relations, Republic Records

Darcus Beese, President & CEO, Island Records

Don Was, President, Blue Note Records

Jeff Burroughs, SVP Marketing, Def Jam Recordings

Jeff Vaughn, President, Capitol Records

Joie Manda, EVP, Interscope Geffen A&M

Kardinal Offishall, Sr. Director A&R, UMG Canada

Katina Bynum, EVP Urban, UMe

Latrice Burnette, EVP & GM, Island Records

Magda Vives, SVP Legal & Business Affairs for Latin America

Marc Byers, GM, Motown Records

Marleny Reyes, SVP Marketing, Republic Records

Naim McNair, SVP A&R, UMG and Def Jam Recordings

Natina Nimene, SVP Urban Promotions, Def Jam Recordings

Nicole Wyskoarko, EVP Head of Urban Operations, Interscope Geffen A&M

Rodney Shealy, EVP, Def Jam Recordings

Sam Taylor, EVP A&R, Republic Records

Sipho Dlamini, Managing Director, UMG Africa

Sickamore, SVP, A&R , Interscope Geffen A&M

Steve Carless, EVP A&R, President, Republic Records

Travis Robinson, VP Diversity & Inclusion, UMG

Tim Glover, SVP, A&R, Interscope Geffen A&M

Walter Jones, Head of West Coast A&R, UMPG

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