Award-winning music video director and cinematographer, Adasa Cookey, has averred that music video directors should not chase after recognition.
Cookey, who has worked with musicians such as Davido, Olamide, Niniola and others, said music video directors shouldn’t be in the spotlight all the time.
“I don’t think recognition is for music video directors. We are the people behind the camera. We get our own recognition every day. Our names are on TV screens every day. The recognition we get is okay, it’s not like we don’t get it at all. We are not the artiste; we are not the ones that are meant to be in the spotlight all the time”.
Assessing the quality of Nigerian music videos, Cookey said it is world-class.
“They have international quality, everything is really improving. There is a general lift in the quality of everybody involved. I guess that is what competition does, the competition is very high. Competition drives growth and improvement. That is where the industry is now. It’s growing very fast and we make the best videos in Africa already. In terms of quality and quantity, we are still up there”.
Speaking on his plans to venture into filmmaking, he said, “My company, Squareball Media, is already in the process of creating a lot of content from movies to soap-operas and to other kinds of content. It’s the next step for us,” he said.
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